Lucas Chevillard

I'm Lucas Chevillard. I help organizations with €50M+ revenue uncover what's working, what's not, and where the biggest opportunities are in their CRM.

I've spent 12 years in email marketing and CRM, including 5 years at Airbnb where I worked on email and lifecycle marketing at a massive scale across multiple markets.

Now, I work independently with organizations across EU and US markets that need strategic clarity on their CRM operations. 20+ clients across e-commerce, marketplace, and service companies.

I specialize in turning Customer.io from a messaging tool into your revenue engine. I build lifecycle marketing systems that connect directly to business outcomes through strategic implementation, revenue-linked measurement, and operational excellence.

Why work with me on Customer.io?

Your team likely faces these challenges:

• Customer.io is configured but campaigns don't tie to revenue
• Segments exist but personalization isn't moving metrics
• Leadership asks "what's the ROI?" and you struggle to answer
• Marketing ops caught between campaign execution and strategic influence
• Data flows into Customer.io but insights don't flow out

I turn Customer.io implementations into revenue-generating systems that your leadership can measure and trust.

How I work with Customer.io:

From strategic audits to hands-on implementation: Customer.io configuration & optimization, event tracking architecture, data integration strategy, revenue-focused campaign design, behavioral journey automation, A/B testing frameworks, cross-channel orchestration, attribution modeling, and performance reporting that connects to business outcomes.